Our Plan

  • Build a down-ballot strategy focused on modeling, vote targets, deep research, messaging, and content creation — positioning down-ballot candidates with a unique appeal, both to base and persuadable voters.

  • Support allied efforts into our target competitive districts and counties.

  • Partner with allies to eliminate duplication, identify program/funding gaps and work to fill them.

  • Pool donor resources to execute the down ballot plan.

  • Break the wasteful cycle of starting over after every election through a commitment to shared data, continuously built-upon.

The Formula for Winning

These are the three disciplines that drive every campaign we support — and every dollar we deploy.

Cutout paper shapes of an elephant and a dog with stars on their bodies, arranged on a plane. 
Position unique talent and messaging against the opposition.

Tough races are won by candidates who are able to break the mold of how Democrats are typically perceived. They are not won by playing nice. We've learned how to best position our candidates and to hit first — with sharp, fact-based messages that play upon the climate and opponent vulnerabilities.

Person in a dotted dress shirt working at a desk with laptops, taking notes and using a pen. 
Test every message and provide communication resources.

Untested base appeals can quietly tank persuasion. Every message we run will be research-vetted — so we drive turnout without bleeding the swing voters we need to win. We’ll deploy resources to help our candidates effectively communicate.

Black pawn chess piece on a chessboard, in focus with a blurred background in black and white. 
One playbook.

Research only matters if it moves votes. To the extent allowed by law, we'll share our research with campaigns and allies — so every door, ad, and mailer in the district delivers the same tested message, repeatedly.

The Roadmap

 
2026

Win Now

 

→ Flip competitive state legislative & county races

→ Boost statewides and down-ballot Democrats

→ Prove the model works at scale

 
2028-30

Build On It

 

→ Expand proven infrastructure; grow target map

→ Demonstrate cycle-over-cycle turnout growth

→ Deepen the bench; consolidate county and legislative power to shape redistricting, ballot access, and policy

 
2032

Deliver Texas

 

→ 40+ electoral votes for the Democratic nominee

→ Permanent statewide field staff & data operation

→ Several cycles of compounding wins behind us